FSC the Most Effective Certification for Sustainable Forest Management

The Forest Stewardship Council (FSC) certification was found to be the most effective sustainable forest management certification according to the most up-to-date and independent cross-analysis of the four forest certification schemes operating in Canada: Forest Stewardship Council (FSC), Canadian Standards Association (CSA), Sustainable Forestry Initiative (SFI), and Programme for the Endorsement of Forest Certifications (PEFC).

At a recent private industry conference, Markets Initiative launched this first of its kind comparison by ÉEM inc. that independently concludes:

* FSC is the forest certification most likely to result in sustainable forest management, and
* Recycled content is key to the environmental paper solution.

Forest Groups Target Sears Catalogs

ForestEthics, and its network of environmental activists and consumer advocates from across North America, put the Board of Directors of Sears Holding Corporation on notice last week with in-person visits announcing the launch of a new campaign challenging Sears/Lands’ End to clean up its catalog practices.


Sears/Lands’ End introduced the first ever catalog dating back to the company’s beginnings in the 1880s. Today, it is the largest catalog company without responsible paper standards, mailing out more than 425 million catalogs a year that contain almost no recycled content, and using paper sourced from vital ecosystems and endangered forests, including Canada’s Boreal Forest.

Lands' End sends more than 270 million catalogs annually.

“Sears/Lands’ End was once an innovative American icon – the problem is when it comes to the environment, they are stuck in the past instead of leading the way into a greener 21st century,” said Ginger Cassady, Senior Paper Campaigner for ForestEthics, who has been in ongoing meetings and negotiations with the company over its environmental practices. "In an era of increasing competition and growing concern about corporate responsibility, companies must demonstrate their values and protect their brand by implementing better environmental policies.”

More information visit Catalog Cutdown - which is running a feature on the "Destructive Side of Sears"